Coca-Cola India Pvt. Ltd. - is a wholly-owned subsidiary of The Coca-Cola Company, USA. While building the consumer franchise for The Coca-Cola Company trademarks, it also leads
With growing health consciousness and boosted by tourism and with shortage of water, the packaged water drink has seen a tremendous growth over years. The water shortage around the world and particularly in third world countries has opened new avenues for bottled water Industry. If a comparison is made on the growth and status of Indian Bottled Industry with western or Asian market, India are far behind in terms of quantum, infrastructure, professionalism & standards? implementation.
In the initial years, there was free play of markets, with fly-by-night operators, packaged water growth had been enormous at the rate of 40%. The price points also varied from satchet price of Rs.1/ - to Rs.30/- per litre. Unscrupulous recycling by mafia of major brands and media coverage of the same have s