In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution cos
Beverage carton industry is set to recycle the packaging. An attempt is being made to bring awareness and responsiveness into the system by an alliance of leading producers. Tetra Pak, CavinKare, Dabur India, Diageo India, Halewood Laboratories, John Distilleries, Karnataka Milk Federation, Parag Milk, Radico Khaitan and Schreiber Dynamix Dairies, have co-founded the Action Alliance for Recycling Beverage Cartons (AARC). It is a first-of-its-kind initiative to further strengthen the end-to-end waste management ecosystem by engaging with all stakeholders (including waste pickers, scrap dealers, waste management companies, recyclers and non-governmental organisations) across the value chain. Along the way, more companies are expected to join the alliance aims to double the recycling of used