AMBO started its opeations in the year 1992. It began with trade of tea under AMBO brand in bulk packaging to Russia. Later it moved to biscuits with its brand "Happy Bite" &
In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution cos
FSSAI is set to expand standards for the scope of non-carbonated water-based beverages. The new gazette notification is to introduce a new novel beverage ? flavoured and herbal water - to the Indian market. As per the gazette notification, the principal regulations include standards for alcoholic and non-alcoholic carbonated beverages. However, through the amendment, the scope of this regulations has been expanded to cover a whole new segment of flavoured and herbal water for the Indian market. These regulations are called the Food Safety and Standards (Food Products Standards and Food Additives) Tenth Amendment Regulations, 2017. The notification stated that the use of ingredients like sugar, salt, liquid glucose, dextrose monohydrate, invert sugar, fructose, honey, fruit and vegetable e
Food Safety and Standards Authority of India (FSSAI) has issued a notice for operationalising standards for caffeinated beverages and the use of a blue tint in plastic containers. The notice stated to declare ?Consume not more than 500ml per day? on the label and allowed the use of a blue tint in plastic containers of five litres and above for packaging. In the year 2013, the draft regarding these standards was introduced for receiving comments from the concerned stakeholders. Now, a formal approval has been made in November 2016.