Food Safety and Standards Authority of India (FSSAI) has issued a notice for operationalising standards for caffeinated beverages and the use of a blue tint in plastic containers. The notice stated to declare ?Consume not more than 500ml per day? on the label and allowed the use of a blue tint in plastic containers of five litres and above for packaging. In the year 2013, the draft regarding these standards was introduced for receiving comments from the concerned stakeholders. Now, a formal approval has been made in November 2016.
Food Safety and Standards Authority of India (FSSAI), has issued a new notification specifying the fruit content in the carbonated fruit drinks. It added that total soluble solids (TSS) - solids that are dissolved within a substance - would not be applicable to the quantity of the fruit declared on the label. The fruit content should be between 5% and 10%. In case the quantity of fruit juice is below 10 per cent. but not less than five per cent. (2.5 per cent. in case of lime or lemon), the product shall be called carbonated beverage with fruit juice and in such cases the requirement of TSS (Total Soluble Solids) shall not apply and the quantity of fruit juice shall be declared on the label. Earlier, the Indian Beverage Association (IBA) demanded that the threshold limit be set in the rang
In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution costs. The industry is fo