Over the last five decades, Anchor has managed to capture the attention of every citizen in this country. It started with a humble vision of manufacturing electrical products of
Compared to global standards, Indian lighting equipment industry is still in the nascent stage. The industry encompasses residential, industrial, commercial, outdoor and solar lighting equipment. The incandescent bulb which dominated the market is declining with lesser than 25% share now. With the industry moving to energy efficient lighting there had been a significant growth in LED lighting products. Indian market is also moving up the value chain and there is rising demand for products like mood lighting, LED candles and decorative lighting products. Solar lighting has gained focus with India being a tropical country with sunshine for most part of year. With thrust in highway infrastructure, there is a demand for lighting equipment over the highways for safety reasons.
Jharkhand Bijli Vitaran Nigam Limited (JBVNL) in partnership with Energy Efficiency Services Limited (EESL) has on average distributed 30,000 LED bulbs daily over the last four months. The company has distributed 3.67 million LED bulbs to households at a subsidized rate of 4,000% over the past four months. The 9W LED bulbs, which typically are sold for INR 400 (US $5.97) per bulb, are given to electricity consumers at a rate of INR 10. The price is about a tenth of the INR 100 rate under the Domestic Lighting Efficiency Program (DELP) launched by Prime Minister Narendra Modi. The power utility company has extended its offer so consumers that have metered connections can purchase a maximum of 10 LED bulbs after paying INR 10 for each bulb, the remaining INR 95 bulb fees are recovered throug