Anchor Sanitaryware was started in the year 1970
Sanitaryware market is estimated at Rs. 55 billion and accounts for 16% of global share. Organized sector players have market share of over 60% and most of sanitary ware is situated in region of Gujarat. Around 250 units are present in the unorganized sector however it grows less when compared to the organized sector.
The industry is likely to get boost from Swachh Bharat Abhiyan, which leads to increase in construction of toilets. The sanitary ware sector?s estimated revenues are at Rs.3,000 crore, with annual growth of 12 %. Currently, Orissa pans constitute around 40% of the market while European Water Closet has a market share of 28%. Urinals are restricted to institutional sales and are prevalent in households.