BMW India Pvt Ltd is a manufacturer of premium luxury cars. The company has set up a production facility in Chennai to cater to India and also for the export market. This plant
Indian Passenger Car market had been sluggish over the last two years - reasons being - high inflation, elevated interest rates and rising fuel prices that have exerted pressure on disposable income of consumers
This has lead to big discounts (ranging from 20% to 30% ) over various models to push the sales. However, new models have not been discounted much like Ford Ecosport, Hyundai i10, Honda Amaze. The earlier excise duty cut from 12% to 8%; while on mid and large-sized cars, 24% to 20% on large cars and 27% to 24% on SUVs have not helped much. This shows the fact that the demand arises from replacement market, where the consumer simply postpones his purchase.
With new models /facelift launch by OEM's are also showing lukewarm response, the industry has not shown signs to reduce the n
Indian government is making a move to introduce stringent safety norms under which all new cars will have to undergo mandatory crash tests from October 2017. New minimum safety norms, including frontal and side crash tests, will apply to all cars ? entry level, small and cheaper models. As per the new order, cars would be tested for frontal crash norms at 56 kmph, while for the side crash test, it will be at 50 kmph,"
It may be noted, the Automotive Research Association of India has developed a comprehensive testing facility at Chakan, near Pune, to crash test the new vehicles. The facility offers a range of crash tests like full-frontal impact, side impact and offset-frontal impact etc. From now on, all these tests can be carried out under one roof for the first time in India.
Luxury cars India make it big by make in India. Audi the luxury car makers, makes 90% of it product in its Aurangabad plant. Though it started through CKD route, it quickly set up plant and rolled out A series and Q series here. Soon it became a market leader leaving Mercedes and BMW behind. Another factor is launch of new models to drive sales. Taking cue after losing the market, Benz to upped its plans by expanding its manufacturing capacity here by 20,000 units. It also has launched new models = the GLA-Class and the CLA-Class has brought in numbers and closely behind Audi. Both the companies are also increasing dealer networks and expanding to tier II cities.
It is surprising BMW which had been number one in 2012 and the position had been reversed, Will BMW do the same by Make in Ind